As I mentioned before Italy was one of the best times for me. I traveled around quite a bit and was introduced to many different clubs. The variety was far from the ones like in Berlin (having a great distance between both ends of the market) but it still had a wide variety.
To run a club here you have to understand the culture. You need find out the ‘why’. Why do people go, why do people want to dance over there, why do people want to drink drinks. It sound obvious but most often in these question you can find the answers to success. For example in The Netherlands, people don’t always go to the clubs for the same kind of reasons as in Italy. Italy has a very so-called ‘show off’ mentality. And this you can see back in the clubs.
The clubs are a bit over the top, meaning it would like to attract a certain club of people. Italy is a very fine country with many great luxurious tastes, it has the modern style but also still the traditional style. Both is interesting to see back in the club-culture.