Let me kick off with one of the club cities in the world Ibiza. This is club paradise on earth and is well known among most clubbers. The prices vary a lot and it has something for a wide range of people. Whether you like type A kind of music or type B, Ibiza has it. Also age wise, Ibiza serves many areas. People often look down on Ibiza and even compare it with other South European party hot spots like Salou. But Ibiza is very unique actually. Many great and famous DJ’s were discovered over here and worked their ass of to get where they are today. It’s a crazy idea but the business in this are is very much filtered down to every detail, from drinks to the girls who welcome you to the club.
I started out by being a reporter for a music channel and had to stay in several countries max. a year per turn. It was an extremely fun and adventurous time and I immediately was thrown into the deep by having to take care of myself. I could consider myself being an expat. And I needed to find information about the culture and more important things as a good health insurance. Every country had different insurances and you needed to do your best at finding the best one for a great price.
Other important things was finding housing, basic laws and getting your social life in order. That last part can be quite tricky.
As I mentioned before Italy was one of the best times for me. I traveled around quite a bit and was introduced to many different clubs. The variety was far from the ones like in Berlin (having a great distance between both ends of the market) but it still had a wide variety.
To run a club here you have to understand the culture. You need find out the ‘why’. Why do people go, why do people want to dance over there, why do people want to drink drinks. It sound obvious but most often in these question you can find the answers to success. For example in The Netherlands, people don’t always go to the clubs for the same kind of reasons as in Italy. Italy has a very so-called ‘show off’ mentality. And this you can see back in the clubs.
The Miami nightlife is crazy and beautiful at the same time. It’s extraordinary to be partying here. But take note, you have to bring a lot of money. I didn’t figure out how much money until I really went there.
They have almost everything, it felt like Las Vegas of clubbing. Instead of gambling you are only drinking, the weather is beautiful so it feels quite normal that a lot of people start drinking early on in the morning. Marketing wise they do a terrific job getting new clients into their bars.
And I have the feeling they are the front runners on new innovations in the clubbing industry. It’s a magnificent feeling to see people are innovative when it comes to this.